All search engines have a formula in which they find and index web sites. These are the search engine algorithms. These index and then score each web site that they find with the search engine requirements. Creative Tank and SEO Tank are experts in these technologies.

As each search engine changes their algorithms on a regular bases, it is essential that a full research and development program is undertaken. By constantly refining and improving their algorithms, search engines hope to give their visitors the most relevant results. As the internet contains so many sites, the search engines also now change the algorithms so the top sites change position. It is essential for us to keep monitoring and changing the way that we use our search engine technology to ensure that all of our sites remain in leading positions.