A growing number of search engines use link popularity in their algorithms. Link popularity is more than a gauge of how many links point to your site. Search engines use advanced formulas to measure how popular sites are. It is therefore crucial to develop and maintain quality links.

Usually link popularity is measured by three factors which are; the number of links, relevance of the links in reference to your site and link text, which is text used to describe a link.

Search engines won't automatically know every time you develop a new link. Because link popularity is search engine specific it is vital to make sure sites linking to you or your site are indexed by every engine. SEO Tank, using our unique methodologies, will ensure that this area of search engine optimisation is developed and maintained to improve your link popularity and thus increasing your search engine rankings.

Creative Tank always use ethical link popularity techniques and technology to ensuring that your site will not be penalised by the use of SPAM.